Is it time to reassess your pricing?

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Are you leaving millions on the table with your current pricing strategy? In our latest Seed to Sequoia podcast episode, we uncover truths about software pricing that could enhance your startup's profitability. Prepare to challenge everything you thought you knew about freemium models and learn why underpricing might be severely limiting your business' potential.

Our guest, Luke Hohmann, is a serial entrepreneur with multiple exits, including a bootstrapped venture that led to a successful sale. His recent book, Software Profit Streams, distills decades of experience in product management, agile methodologies, and business strategy into a blueprint for maximizing software profitability.

Highlights from this must-listen episode include:

• Why freemium models might be strangling your startup's growth

• The counterintuitive reason why winning every deal could be a red flag

• How to quantify your software's true value and price accordingly

• The critical mistakes product managers make when setting prices

• Strategies for evolving your pricing as your company grows

• The hidden dangers of static pricing in a dynamic market

Luke urges entrepreneurs to conduct thorough economic analyses of the benefits their software provides, move away from time-saving pitches to focus on revenue generation for clients, and never use freemium models. Most importantly, he advocates for continual reassessment of pricing strategies as your product and market evolve, warning that static pricing can significantly hinder a startup's growth in today's fast-paced tech landscape.

Curious about how the right pricing strategy could unlock your startup's full potential? There's much more to explore in the full Seed to Sequoia episode. Tune in on Apple Podcasts (or wherever you get your podcasts) to hear Luke's complete perspective on maximizing profitability, the pitfalls of freemium models, and his unique approach to sustainable pricing strategies for tech startups. Don't miss this opportunity to gain valuable insights that could transform your startup's financial trajectory.