Seed to Sequoia

Sell based on value, and make it easy to buy

Pricing for AI solutions is the same as pricing for anything else

AI go to market hasn't really changed

Lessons learned selling AI in the beginning–10 years ago–still apply

The biggest GTM mistake every founder makes at least once

Bad hires are the worst thing to happen to sales and marketing–and VCs can't help stop them

Look at the election results differently

Frustration or joy might distract you from spotting a major opportunity

How to choose a great problem space and why it matters

Find a problem space that hits with both investors and customers

How to set up your company for sale from Day 1

You're playing 3D chess whether or not you realize it. Be prepared.

You are not your company

It's easy and limiting for founders to conflate their identity with their company

How to sell your company when you're at the end of your runway

A quick primer on driving a rapid sale

Proven Hacks to Close Your First 10 Customers - Live Lesson in 2 Hours

$0-10 million in 13 months: How I Did It and How You Can Too

How to go big, fast, like KP + Sequoia backed Drawbridge

Is it time to reassess your pricing?

Insights on maximizing profitability and growth from bootstrapped, exited founder Luke Hohmann

Is founder mode bullshit?

PG's essay could lead to bad outcomes–but contains useful lessons