Startup Strategy

Chicken lasers v space lasers

Building what the market wants v what you want to build–or can you do both?

How do you build network effects into a business?

Don't feel guilty about not cold calling

The disadvantages of some channels aren't obvious or easy to admit

Listen to VCs

Venture capitalists see a lot of things you don't

Why quality of your outreach matters

Even if you built something that people want, they still won't open bad emails

Venture growth and how to find it

Here's what to look for and some strategies to get it

You don't have to keep doing things that don't work

Treat everything–even your company–as an experiment to find success faster