Startup Strategy

What to expect in an acquisition and how to get one done

A simple guide to the M&A process for most startups

Google-Windsurf: M&A's SPAC moment?

This structure used to be for distressed acquihires. Will it trend as hot as SPACs in 2020?

10 lessons from Base44's meteoric acquisition

A founder goes post-economic in 6 months. What can we learn?

Bringing microcampaigns back

A strategy that was hot before AI is still incredibly effective

Selling to the C-suite is for losers

Products that the C-suite cares about sell slowly and can be high churn risk

Two killer pricing mistakes

Founders are too smart for their own good sometimes.

What is vibecoding? And, why you should care

Vibecoding is so in right now. But WTF is it?

A primer on startup shutdowns

Nobody wants to talk about shutting down but nearly every repeat founder I know had to learn this the hard way

3 things you could build with AI tools in a day or less

It's amazing what you can get done in GTM or product with new AI tools

Chicken lasers v space lasers

Building what the market wants v what you want to build–or can you do both?

How do you build network effects into a business?

Don't feel guilty about not cold calling

The disadvantages of some channels aren't obvious or easy to admit