Seed to Sequoia

GTM advice from someone who’s built, sold, and still builds from scratch.

Featured Posts

Artificial IntelligenceArtificial Intelligence

AI go to market hasn't really changed

Lessons learned selling AI in the beginning–10 years ago–still apply

Alexander Shartsis

Alexander Shartsis

How to sell your company when you're at the end of your runway

A quick primer on driving a rapid sale

Alexander Shartsis

Alexander Shartsis

The biggest GTM mistake every founder makes at least once

Bad hires are the worst thing to happen to sales and marketing–and VCs can't help stop them

Alexander Shartsis

Alexander Shartsis

Is founder mode bullshit?

PG's essay could lead to bad outcomes–but contains useful lessons

Alexander Shartsis

Alexander Shartsis

Growth Hires – everything you need to know

Why growth is the most popular and fastest growing product management hire today

Alexander Shartsis

Alexander Shartsis

Setting Prices That Sell

Pricing Techniques to Maximize Margins and Conversions

Alexander Shartsis

Alexander Shartsis

Latest Posts

GrowthGrowth

+1+1

Disruption is not a better product

Most disruption happens because a founder solves a problem–but can you disrupt deliberately?

Alexander Shartsis

Danny Nathan

Alexander Shartsis, +1

GrowthGrowth

+4+4

Pricing AI and SaaS products for SMBs

One of the biggest growth levers in sales-led or product-led growth motions

Alexander Shartsis

Alexander Shartsis

GrowthGrowth

+3+3

How to price early stage enterprise products

Pricing for enterprise is not just charging more than you do for SMBs

Alexander Shartsis

Alexander Shartsis

Archive

GrowthGrowth

+1+1

Disruption is not a better product

Most disruption happens because a founder solves a problem–but can you disrupt deliberately?

Alexander Shartsis

Danny Nathan

Alexander Shartsis, +1

GrowthGrowth

+4+4

Pricing AI and SaaS products for SMBs

One of the biggest growth levers in sales-led or product-led growth motions

Alexander Shartsis

Alexander Shartsis

GrowthGrowth

+3+3

How to price early stage enterprise products

Pricing for enterprise is not just charging more than you do for SMBs

Alexander Shartsis

Alexander Shartsis

GrowthGrowth

+3+3

How to price early stage AI and SaaS products

AI has changed how pricing works, but fundamentals remain the same

Alexander Shartsis

Alexander Shartsis

GrowthGrowth

+4+4

The case for inorganic growth in 2025

Fundraising has stalled for many–which creates opportunities for M&A for others

Alexander Shartsis

Alexander Shartsis

FundraisingFundraising

+2+2

The best question anyone can ask a founder

It might not be what you think

Alexander Shartsis

Alexander Shartsis

GrowthGrowth

+1+1

Nobody wants the true founding story

They want the made-for-TV version

Alexander Shartsis

Alexander Shartsis

Carta data and what it means for M&A

The goal posts moved for fundraising–but there is good news in M&A

Alexander Shartsis

Alexander Shartsis

AcquisitionsAcquisitions

+2+2

Trump's tax break: How to be a millionaire and not pay taxes

QSBS and other tax strategies for founders, investors and employees

Alexander Shartsis

Alexander Shartsis

AcquisitionsAcquisitions

+3+3

What to expect in an acquisition and how to get one done

A simple guide to the M&A process for most startups

Alexander Shartsis

Alexander Shartsis

AcquisitionsAcquisitions

+2+2

Google-Windsurf: M&A's SPAC moment?

This structure used to be for distressed acquihires. Will it trend as hot as SPACs in 2020?

Alexander Shartsis

Alexander Shartsis

GrowthGrowth

+3+3

10 lessons from Base44's meteoric acquisition

A founder goes post-economic in 6 months. What can we learn?

Alexander Shartsis

Alexander Shartsis