Seed to Sequoia

Seed to Sequoia

GTM advice from someone who’s built, sold, and still builds from scratch.

Featured Posts

Artificial IntelligenceArtificial Intelligence
AI go to market hasn't really changed

AI go to market hasn't really changed

Lessons learned selling AI in the beginning–10 years ago–still apply

Alexander Shartsis
Alexander Shartsis
How to sell your company when you're at the end of your runway

How to sell your company when you're at the end of your runway

A quick primer on driving a rapid sale

Alexander Shartsis
Alexander Shartsis
The biggest GTM mistake every founder makes at least once

The biggest GTM mistake every founder makes at least once

Bad hires are the worst thing to happen to sales and marketing–and VCs can't help stop them

Alexander Shartsis
Alexander Shartsis
Is founder mode bullshit?

Is founder mode bullshit?

PG's essay could lead to bad outcomes–but contains useful lessons

Alexander Shartsis
Alexander Shartsis
Growth Hires – everything you need to know

Growth Hires – everything you need to know

Why growth is the most popular and fastest growing product management hire today

Alexander Shartsis
Alexander Shartsis
Setting Prices That Sell

Setting Prices That Sell

Pricing Techniques to Maximize Margins and Conversions

Alexander Shartsis
Alexander Shartsis

Latest Posts

AcquisitionsAcquisitions
+2+2
Trump's tax break: How to be a millionaire and not pay taxes

Trump's tax break: How to be a millionaire and not pay taxes

QSBS and other tax strategies for founders, investors and employees

Alexander Shartsis
Alexander Shartsis
AcquisitionsAcquisitions
+3+3
What to expect in an acquisition and how to get one done

What to expect in an acquisition and how to get one done

A simple guide to the M&A process for most startups

Alexander Shartsis
Alexander Shartsis
AcquisitionsAcquisitions
+2+2
Google-Windsurf: M&A's SPAC moment?

Google-Windsurf: M&A's SPAC moment?

This structure used to be for distressed acquihires. Will it trend as hot as SPACs in 2020?

Alexander Shartsis
Alexander Shartsis

Archive

AcquisitionsAcquisitions
+2+2
Trump's tax break: How to be a millionaire and not pay taxes

Trump's tax break: How to be a millionaire and not pay taxes

QSBS and other tax strategies for founders, investors and employees

Alexander Shartsis
Alexander Shartsis
AcquisitionsAcquisitions
+3+3
What to expect in an acquisition and how to get one done

What to expect in an acquisition and how to get one done

A simple guide to the M&A process for most startups

Alexander Shartsis
Alexander Shartsis
AcquisitionsAcquisitions
+2+2
Google-Windsurf: M&A's SPAC moment?

Google-Windsurf: M&A's SPAC moment?

This structure used to be for distressed acquihires. Will it trend as hot as SPACs in 2020?

Alexander Shartsis
Alexander Shartsis
GrowthGrowth
+3+3
10 lessons from Base44's meteoric acquisition

10 lessons from Base44's meteoric acquisition

A founder goes post-economic in 6 months. What can we learn?

Alexander Shartsis
Alexander Shartsis
GrowthGrowth
+1+1
Bringing microcampaigns back

Bringing microcampaigns back

A strategy that was hot before AI is still incredibly effective

Alexander Shartsis
Alexander Shartsis
GrowthGrowth
+1+1
Selling to the C-suite is for losers

Selling to the C-suite is for losers

Products that the C-suite cares about sell slowly and can be high churn risk

Alexander Shartsis
Alexander Shartsis
Find flow. Then do that.

Find flow. Then do that.

Haters gonna hate. Shiny objects gonna shine. You are only going to succeed by focusing on what actually works.

Alexander Shartsis
Alexander Shartsis
GrowthGrowth
+1+1
Two killer pricing mistakes

Two killer pricing mistakes

Founders are too smart for their own good sometimes.

Alexander Shartsis
Alexander Shartsis
What if your price is right–but your customer is wrong

What if your price is right–but your customer is wrong

Drawing the wrong conclusions from great data

Alexander Shartsis
Alexander Shartsis
GrowthGrowth
+1+1
What is vibecoding? And, why you should care

What is vibecoding? And, why you should care

Vibecoding is so in right now. But WTF is it?

Alexander Shartsis
Alexander Shartsis
FundraisingFundraising
+2+2
A primer on startup shutdowns

A primer on startup shutdowns

Nobody wants to talk about shutting down but nearly every repeat founder I know had to learn this the hard way

Dori Yona
Dori Yona
7 steps to price AI products

7 steps to price AI products

Pricing AI products is the same as regular software–except when it's not

Alexander Shartsis
Alexander Shartsis